Choice is a united community that champions LGBTQIA+ rights and fosters diversity, equity, and inclusion using secure, immersive tech. To back Choice's upcoming fundraiser, we've redesigned the website to shape a better future for the community and enable further growth.
The old website is struggling to attract new members and sponsors due to neglect and lack of clarity. Users are hesitant to try the new platform because they're unsure about its usage and contents.
Redesign the website with clear sections for users, sponsors, artists, and partners. Add short videos to explain features. Make joining, partnering, and art participation easy with clear links. Showcase partners and exhibitions for credibility. Simplify artist sign-up with a dedicated page. These changes boost user confidence and encourage engagement.